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Paid SEO training (Search Engine Advertising – SEA)

The prerequisites for successful activations

On-site/Remote
|
1-8
|
7
h
contact us

Course description

cible

objective

Making a success of your first Search Engine Advertising (SEA) campaigns
profile

Audience

People who want to manage their Google Ads activations effectively
sourire

Prerequisites

This course is open to all. No pre-requisites.
check

Means of evaluation

Case studies and Google ads certification for search network advertising
Paid SEO training ( SEA )

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 8

Duration

7 hours

Equipment

To take part in this course, you will need a computer and an Internet connection (headphones are also recommended) for the distance learning sessions.

Location

Training can take place face-to-face at our/your premises or remotely (videoconferencing teams, zoom, Google meets, etc.).

Access deadline

1 month before the start of the course. Response within 48 hours.

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Training content

STEP 1

Understanding the basics and some advanced SEA concepts

Introduction: what is SEAWhat is Quality ScoreThe steps involved in creating an optimal campaign

Effectively managing a SEA campaignTaking your SEA strategy one step further

STEP 2

Putting it into practice with a case study - setting up a Google ads account

STEP 3

Confirming what you've learnt with Google ads certification for search network advertising.

‍

Training schedule

  • [.heading-style-h4][.text-color-blue]09h30 to 10h[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] to the people and the day
  • [.heading-style-h4][.text-color-blue]10h to 12h[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 1[.text-weight-bold][.text-style-allcaps] Understanding the basics and some advanced SEA concepts
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] powerpoint support[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]12h to 13h[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]MEAL BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]13h to 15h00[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 2 :[.text-weight-bold][.text-style-allcaps] Practical application - setting up a Google ads account
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] exercise followed by a powerpoint presentation of the case study[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]15h to 15h30 [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]15h30 to 17h30 [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 3 : [.text-weight-bold][.text-style-allcaps] Confirm what you have learnt through Google ads certification for search network advertising
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] online certification[.text-color-blue]

Our trainers

L'Huillier
Simon
L'Huillier
Directeur Associé Opération
Tritz
Paul
Tritz
Consultant SEA/Paid social

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