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Demystifying Generative AI

Applications in Marketing and Communication

On-site/Remote
|
1-8
|
7
h
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Course description

cible

objective

Gain a practical understanding of generative artificial intelligence tools, learn how to write effective prompts, and master optimisation techniques to obtain results tailored to marketing and communication needs.
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Audience

Marketing professionals who want to increase their productivity thanks to AI
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Prerequisites

This course is open to all. No pre-requisites.
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Means of evaluation

Practical case studies
Demystifying Generative AI

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 8

Duration

7 hours

Equipment

To take part in this course, you will need a computer and an Internet connection (headphones are also recommended) for the distance learning sessions.

Location

Training can take place face-to-face at our/your premises or remotely (videoconferencing teams, zoom, Google meets, etc.).

Access deadline

1 month before the start of the course. Response within 48 hours.

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Training content

STEP 1: Understanding what artificial intelligence is

● Birth and evolution of artificial intelligence

● What are the different types of artificial intelligence

● What are the main risks and precautions to take in use ‍

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STEP 2:

● What are the main use cases and examples of tools

● What are the main practical applications in marketing ‍

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STEP 3:

● How to start prompting

● Good practices for optimising a prompt

● Writing an advanced prompt

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STEP 4: Practical cases linked to the use cases you will have pre-selected during the expectations questionnaire.

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Training schedule

  • [.heading-style-h4][.text-color-blue]09h30 to 10h[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] to the people and the day
  • [.heading-style-h4][.text-color-blue]10h to 12h30[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 1[.text-weight-bold][.text-style-allcaps] Understanding AI
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] powerpoint support[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]12h30 to 13h30[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]MEAL BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]13h30 to 15h30[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 2 :[.text-weight-bold][.text-style-allcaps] Discover the main tools and their use in marketing
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] powerpoint support[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]15h to 15h30 [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]15h30 to 16h30 [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 3 : [.text-weight-bold][.text-style-allcaps] Learning to prompt
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] powerpoint support and practical exercises[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]16h30 to 17h30 [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 4 : [.text-weight-bold][.text-style-allcaps] Practical examples of the use of AI
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] practical exercises[.text-color-blue]

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Our trainers

Mora
Damien
Mora
VP Operations & Tech

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