Trendbook 2025

Discover the major communication trends for 2025

Our TrendBook, the fruit of the hybridization of the agency's know-how, reveals the four major trends in the media and advertising sector, deciphered by our experts:

  1. How to capture consumers in the age of the Messy Funnel;
  2. Why AI is emerging as a cultural revolution; 
  3. How television is becoming plural;
  4. Why influencer marketing has reached the age of maturity.

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