What does "whitelist" mean?
As opposed to a blacklist. It's a list of sites whose practices are deemed to be compliant and whose advertising messages are therefore allowed to pass. Can apply to advertisers, sectors, buyers, formats, creatives.
As opposed to a blacklist. It's a list of sites whose practices are deemed to be compliant and whose advertising messages are therefore allowed to pass. Can apply to advertisers, sectors, buyers, formats, creatives.